Are you benefit stacking?
Embracing the new consumer mindset to get more out of our food, every day
It’s no secret that today’s marketplace is increasingly dynamic. More consumers are using GLP-1s to help them meet their wellness goals. Combined with growing interest in reducing ultra-processed foods and in moving toward cleaner eating, people today are consuming less but having higher expectations of the foods
they’re eating.
Protein, fibre, whole grains, trusted ingredients, feeling full longer…the list of benefits consumers desire is growing. What if you could infuse even more benefits into the products you create?
What is benefit stacking?
Today's consumers are eating less but demanding more from the foods they're purchasing. Benefit stacking is the newest consumer mindset focused on eating foods that deliver more of what we want, with every bite. Based on recent Ardent Mills' research, today's consumer seeks out 7.8 nutritional benefits and wants the foods they purchase to prioritize as many of them as possible. And for those consumers using GLP-1s, the number of desired benefits jumps to 9.31.
Lead with ingredients
Stack the benefits in your favour by reformulating and innovating with the right ingredients. Whole grains and pulses like chickpeas, lentils, millet, sorghum and high-fibre barley can help deliver the benefits consumers prioritize, like protein, fibre and ingredients they recognize and trust1. Our team of experts is ready to work with you to create strategies for integrating these benefit-stacking powerhouses into your formulations so that you can meet consumers where they are without sacrificing product taste or performance, ultimately helping you grow your business.
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GLP-1 friendly
Ardent Mills’ portfolio of nutrient-dense whole grains and pulses are well-suited to support development of foods meeting multiple nutritional benefits. They're ideal for consumers making conscious decisions with their dietary choices who are looking for nutrient-dense foods and for manufacturers developing consumer-preferred nutrition callouts.
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These ingredients are nutrient-dense, recognizable staples that provide both soluable and insoluable fiber.
- Sorghum****
- Lentil*****
- High-fibre Barley****
- Whole Chickpeas & Chickpea Flour**
- Whole Wheat Flours***
- UltraGrain® 100% Whole Wheat Flour***
Soluble and insoluble fiber, when part of a diet low in saturated fat and cholesterol, helps maintain digestive health. Cereal beta-glucans are fermentable fibers that support beneficial gut microbes, when part of a diet low in saturated fat and cholesterol.
A 45 gram serving of high-fiber barley contains more than 5 grams of cereal beta-glucan soluble fiber. Based on a 2024 review of cereal beta-glucan scientific literature, at least 3 grams have been shown to support beneficial gut microbes. -
Digestive function support
The fibre in whole grains and pulses can support digestive function. The following products contain fibre:
Soluble and insoluble fiber, when part of a diet low in saturated fat and cholesterol, helps maintain digestive health. Cereal beta-glucans are fermentable fibers that support beneficial gut microbes, when part of a diet low in saturated fat and cholesterol.
A 45 gram serving of high-fiber barley contains more than 5 grams of cereal beta-glucan soluble fiber. Based on a 2024 review of cereal beta-glucan scientific literature, at least 3 grams have been shown to support beneficial gut microbes.
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Organic
These organic ingredients are grown and processed as defined by Canadian Organic standards:
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Gluten-free
Inherently gluten-free, these ingredients are ideal for consumers avoiding gluten but still wanting the taste and texture they love in the foods they eat.
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Cleaner eating
These cleaner eating products are simple, wholesome, recognizable ingredients that are free from artificial additives, synthetic pesticides and fertilizers, GMOs and BE substances and preservatives.
Your partner for navigating the food landscape
Working with Ardent Mills can help you stack the benefits in your favor. Our strategic mix of ingredient expertise, market insights, consumer trends and innovation services means we’re here and ready to help you reformulate and innovate with confidence.
1. Ardent Mills Propriety Research CAN consumers 18+
2. Ardent Mills proprietary analysis based on Innova Market Insights
* Based on 35g serving and USDA FoodData Central data
** per 35g whole RACC and 30g flour RACC
*** per 30g flour RACC
**** per 45g whole RACC
***** per 35g whole RACC
Ardent Mills provides grain and pulse based ingredients and technical formulation support for use in a wide range of food and nutrition applications. The information provided is offered solely for your consideration, investigation, and independent verification. We do not make, review, endorse, approve, or substantiate any finished product claims. You are solely responsible for all labeling, marketing, and regulatory compliance for your products. Ardent Mills assumes no responsibility for any liability or damages arising out of or related to your finished products.
Ardent Mills does not endorse, recommend, or support the use of any ingredient or product to diagnose, treat, cure, or prevent any disease or to affect the safety, efficacy, performance, or outcomes of any GLP 1 medication or related therapies. Customers are solely responsible for ensuring that any product labeling, marketing, advertising, or claims comply with all applicable federal, state, and local laws and regulations. Ardent Mills assumes no responsibility for any liability or damages arising out of or related to your finished products.