Discover the top five trends driving today’s consumer purchases
Ardent Mills is here to help you stay on top of industry trends with the latest insights to ignite your innovation. We surveyed more than 3,000 Canadian consumers, and we combined those findings with industry market data and macro-societal trends to create Trend to Table.™
Trend to Table™ takes an in-depth look at the top five trends driving consumer food choices and the strategies to integrate and help power up your innovation pipeline.
Ingredients Matter: Today’s consumers are taking a closer look at every item on the ingredient list—they want specific ingredient details, and they take the time to investigate nutritional benefits for each item on the list.
Heritage is Hero: Consumers are evolving their food identities— the focus on culinary roots and ancestral cooking practices remains strong, but they are also eager to explore new cultures through flavours and formats.
Adding with Intent: Today’s consumers intentionally choose foods that align with their dietary goals—from overall health and wellness to mood-boosting properties—they are adding foods that will make a difference in their overall health.
Desire to do Good: Consumers want to support foods that align with their sustainability goals, but confusion surrounds sustainability and regenerative agriculture—and what they should be expected to pay for these benefits.
Indulge Me: Today’s consumers feel good about enjoying the foods they love, and “great tasting foods” play a key part in their dietary lifestyles, whether connecting to nostalgia, celebrating or just prioritising indulgent moments into their days.
Share your information below to download Trend to Table™:
1Ardent Mills Proprietary Research